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Here to Help!
As an industry leader, our fingers are on the pulse of label innovation every day, and we’re eager to share the newest trends and techniques with you.
Want to give label advice to your customers but don’t know how to do it? Use these tips to help break the ice!
From promotional donation drives via retail outlets to providing patient information, directions and warnings, healthcare is a huge—and often not fully tapped—marketplace for everything from QuickShip and Durable labels to Consecutive Number & Barcode labels.
On-screen and in-print are two different worlds. This is vitally important to stress to your customers when they’re creating full color labels or other types of full color print artwork.
While Ringling Bros. and Barnum & Bailey Circus has ended its 146-year run, its legacy of over-the-big-top promotional items remains.
When your customers’ thoughts turn to fundraising efforts, particularly in school and sports endeavors, traditional approaches such as bake sales,
In the never-ending quest to differentiate one’s products from the competition (or the rest of the crowded marketplace), there are a few surprisingly simple solutions.
There is no shortage of ways to market educational labels and associated products in the education market.
Private brand customers can build tons of flair and functionality into both prime and secondary labels—including variable data, barcodes and all the good-looking options offered through an extensive line of premium labels.
From toys to jewelry, we all enjoy “shiny new toys.” Sparkly, shiny wine labels and beer labels have become hot items as well, as manufacturers in these highly competitive marketplaces are always looking to further brighten their appeal. Foil/embossed labels can provide both the shine and elegance to trigger spur-of-the-moment purchases.
No doubt many spouses and significant others have justified big box food and beverage shopping by saying, “Look at how much money I saved by spending all this money at Costco!” Ability to reduce cost-per-unit in any POS environment is a powerful buying inducement, and Costco is a prime example.
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