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Look-alike Band-Aid® Label Promotion Engages New Healthcare Patients

A distributor working with a new healthcare provider wanted a breakthrough way to advertise the new provider’s office and website, and start generating new patient visits.

The Challenge

A distributor working with a new healthcare provider wanted a breakthrough way to advertise the new provider’s office and website, and start generating new patient visits.

Look-alike Band-Aid® Label Promotion Engages New Healthcare Patients
Amazing job! Innovative solutions to attract the interest of new patients and help generate new business.
-- Satisfied Distributor

The Solution: A Look-alike Bandage Label Applied to a Direct Mail Post Card Conceals Promo Code and Successfully Builds Awareness and Traffic

Discount Labels worked with the distributor to design a label that looked and felt like a Band-Aid® but had the right adhesive to stay on a direct mail post card. The label was produced with textured lamination and covered a promotion code. Potential patients could use the code to enter to win a Kindle Fire®. The promotion was deemed a huge success by both the distributor and the healthcare provider.
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