Back – Adhesive is on the back of the label. If this label is being applied to a window, it will go on the outside of the window.
Face – Adhesive is on the front of the label. If this label is being applied to a window, it will go on the inside of the window.
Backside Printing
Copy is printed on the liner of the label. This printing method is used to offer coupons or convey additional information to the customer.
Bleed
Ink extends to the edge of the label.
Cores
The inner diameter of a roll of labels. The standard finishing is coreless. 1” and 3” cardboard cores are available upon request. For additional sizes, see a sales associate.
Emboss
An image is pressed into the material to raise it above the normal level of the material.
Extended Life Durable Decals
Labels are manufactured to withstand harsh environments and rugged applications. Durable for 3-4 years.
Four Color Process Printing
The use of four ink colors (Cyan, Magenta, Yellow and Black) to create an image, such as a photograph.
Lamination:
Clear plastic coating that provides extra durability
Matte – Can be written on
Textured – Used to add texture to labels
Shiny –Shiny coating
Machine Applied
These labels are set up to meet the requirements of the machine that will be applying them. You will often need to confirm core size, rewind direction and maximum outside size.
Opaque
A darkened adhesive used as a “cover up”. Restricts copy from showing through the face stock.
Perforation
Liner is perforated between the labels allowing them to be easily separated.
Pressure Sensitive Label
A self-adhesive label which is easily applied to a surface by pressure.
Repositionable Label
Patterned adhesive that allows the label to be applied and reapplied to almost any surface. Removes cleanly leaving no residue.
Reverse
Image is created by the label stock color showing through the ink coverage.
Rewind direction
Single
Labels are individually cut and stacked.
Spot Color Printing
The use of one ink for each color printed. Separate plates are required for each ink color being applied to a material.
Static Cling
Labels have no adhesive and adhere to glass or other smooth surfaces with static electricity.
Square Cut
Also known as Butt Cut or Kiss Cut. These labels are cut exactly to size with no excess liner around the label. Order any size from ¼” x ¼” to 12” x 24”.
Tint
Label stock is “flood coated” to match a specific color.
Varnishes:
Liquid coatings that are printed onto the label surface
UV – UV-cured varnish, very high gloss
Water based – Protects label from slight moisture, less durable than UV varnish
Matte – Dull varnish, can be written on
Spot – Only part of the label is varnished
Weatherproof Labels
These labels can withstand heat, cold, water and sunlight for up to 1-1/2 years.
