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Digital label printing is all about getting personal

Digital label printing gives your customers the chance to get up close and personal with their labels. How many know, or appreciate, what this means to their label-creating potential? For most, there likely are at least a few gaps in ...

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Make customer service an outgoing, as well as incoming, process

There’s a strong tendency to focus on incoming inquiries, questions, and concerns as the sum and substance of customer service efforts. If you’re not already, it’s time to reach out as well. There are three primary areas where outreach can ...

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Top 4 customer service tips to promote satisfaction

Customer service surveys, used to get valuable feedback through objective data collection, are being done to death. Managers need to find a way to step out of the box while still getting the data and insight they need to provide ...

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Take labels, educational information out for a test drive

Auto dealers, repair shops, automotive supply stores, trucking companies…you name it in the automotive world, and they probably need a bunch of labels and related products. Two questions for you and your salespeople: 1) How many of your present automotive ...

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Get your customers thinking about form vs. function

Distinctive labels showcasing dramatic design get attention and can help separate one product from the herd. At the same time, a pretty powerful label design may create problems with what the label is designed to accomplish. Get your customers thinking ...

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Find an auto motive for car dealers to connect with you

From window clings in the showroom to durable decals and door hang tags, car dealers offer a cornucopia of label product opportunities. This applies to large chains and small independent sellers alike. If you don’t already own the car dealer ...

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What do athletic bumper stickers and alumni have in common?

They both are beneficiaries of the ability to print digital labels—including durable, static cling, and window decal options—quickly, easily and affordably. Think about all the ways that athletic labels can support and promote past and present athletic participants and athletic ...

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Time to re-embrace print design as its own specialty

For years, design trends have skewed heavily toward digital presentation. Given the dominance of digital in everything from websites to ebooks, it’s obviously been critical to learn what makes good design on computers, smartphones, and tablets. However, lost amid emphasis ...

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Label Fundraising a Success for the Athletics Marketplace

Every bumper sticker, schedule, facility label and consecutive number/barcode label can brand your customers’ athletic departments, teams and facilities. Encourage your customers to develop branding that appears on every label-related item, from parking permits to bumper stickers. It will not ...

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Custom Labels: Big Picture Vs. Brush Fires

Customers develop a big-picture plan for development of custom labels and associated products may seem like a bridge too far. After all, goes the common rationale, customers let us know when they need something—so why complicate the process? In actuality, ...

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