The History of Discount Labels

Discount Labels Building

The Founding of Discount Labels

Early Days and Vision

Discount Labels was founded in 1965 by Fred Conway in the basement of his home. Mr. Conway had a vision to create a company that offered outstanding customer service, quality products, and great value. What began with simple phone stickers has grown into a leading wholesale label maker in the industry.

Initial Challenges and Breakthroughs

The early days were not without challenges. Fred Conway faced the difficulties typical of a startup, but his commitment to quality and customer service helped him build a loyal customer base. The company’s breakthrough came as it expanded its product offerings and improved its production processes, laying the foundation for future growth.

Growth and Expansion

Product Diversification

As the company grew, Discount Labels diversified its product offerings. In 1993, the company introduced process color printing, also known as four-color or full-color printing. This innovation allowed for the creation of complex images using four ink colors (Cyan, Magenta, Yellow, and Black), significantly expanding the possibilities for custom labels.

Technological Innovations

Technological advancements have always been at the core of Discount Labels’ growth. In 2009, the company acquired digital presses, introducing more shape, size, and stock combinations to customers. In 2012, Discount Labels integrated the Domino K600i UV digital inkjet printer, adding consistent and reliable variable data to label print jobs.

In 2014, the company launched AnyShape™ labels, thanks to its new laser die cutter digital press capabilities. This allowed labels to be cut with incredible precision into unique shapes, such as names or logos, enhancing the customization options for clients.

Building a Strong Customer Base

Discount Labels has always prioritized building a strong customer base by offering exceptional service and high-quality products. This focus has resulted in long-standing relationships with distributors who rely on Discount Labels to provide custom labels for their clients.

Milestones and Achievements

Major Partnerships and Collaborations

Throughout its history, Discount Labels has formed key partnerships and collaborations that have fueled its growth. These alliances have enabled the company to expand its product offerings and enter new markets, solidifying its position as an industry leader.

Geographic and Market Expansion

Discount Labels’ commitment to quality and innovation has led to significant geographic and market expansion. Today, the company operates out of a 200,000-square-foot facility and employs over 500 of the most knowledgeable label experts in the industry.

 This expansion has allowed Discount Labels to serve a broad range of markets, meeting the diverse needs of its distributors and their clients.

The Modern Era of Discount Labels

Digital Transformation and E-commerce

In recent years, Discount Labels has embraced digital transformation and e-commerce to better serve its customers. The company’s website offers an extensive catalog of products and an easy-to-use ordering system, making it convenient for distributors to find and order the custom labels they need.

Customer-Centric Innovations

Discount Labels continues to innovate with a focus on customer needs. The addition of a 7th ABG Digicon Series 3 finisher in 2018, the most under one roof than any other label printer in the US, exemplifies the company’s dedication to maintaining the highest standards of quality and efficiency.

FAQs About Discount Labels

What products and services does Discount Labels offer today?

Discount Labels offers a wide range of custom labels, including Quick Ship Labels, AnyShape Labels, Premium Labels, and Durable Labels. The company also provides various printing options and finishes to meet the specific needs of its distributors.

How has Discount Labels adapted to changes in the market?

Discount Labels has adapted to market changes by continually investing in new technologies and expanding its product offerings. The company has embraced digital printing, e-commerce, and sustainability initiatives to stay ahead of industry trends and meet the evolving needs of its customers.

Wrapping Up

Discount Labels has come a long way since its founding in 1965. From humble beginnings in Fred Conway’s basement to becoming an industry leader with a 200,000-square-foot facility, the company’s journey is a testament to its commitment to quality, innovation, and customer service. 

Today, Discount Labels continues to set the standard for custom printed labels, helping distributors provide their clients with the best possible products.

For more information about Discount Labels and to get answers to your questions, visit our FAQ page.

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